Holographic Foils and Films Enhance Brand Security
The effect of COVID-19 demands more creative anti-counterfeiting packaging solutions to protect supply chains and desire for added value brand appeal. According to IHMA, this will fuel significant CAGR growth in the holographic foil market between 2021 and 2027. A new class of optical structures is meeting these needs with distinct, clearly recognized visual effects that are more difficult to duplicate. Meanwhile, contemporary mightynews holograms’ eye-catching appeal makes them an effective engagement aide at the point of sale. Dunn also says that surveys conducted over the years have proven that the technology captures the attention of worldwide customers perusing the product shelves in a store. He adds that maximum brand appeal is the one quality that all brand owners seek for their packaging. Sustainability Holographic films and foils, according to Dunn, are compatible with recyclability. He believes this can also help promote the push for more ecologically friendly packagi