Holographic Foils and Films Enhance Brand Security in the Face of Significant Market Growth

 The effect of COVID-19 demands more creative anti-counterfeiting packaging solutions to protect supply chains and desire for added value brand appeal. According to IHMA, this will fuel significant CAGR growth in the holographic foil market between 2021 and 2027.

A new class of optical structures is meeting these needs with distinct, clearly recognized visual effects that are more difficult  valiantceo to duplicate. Meanwhile, contemporary holograms’ eye-catching appeal makes them an effective engagement aide at the point of sale.

Dunn also says that surveys conducted over the years have proven that the technology captures the attention of worldwide customers perusing the product shelves in a store. He adds that maximum brand appeal is the one quality that all brand owners seek for their packaging.

Sustainability

Holographic films and foils, according to Dunn,  antiguachiamaitalia are compatible with recyclability. He believes this can also help promote the push for more ecologically friendly packaging options.

“There are products out there that are 100 percent recyclable already,” he says. He also points out that these are receiving interest from creatives and packaging companies that utilize “sustainable and repulpable processes.” These all help aggrandize prints.

He goes on to add that consumers are demanding even more attractive yet environmentally responsible packaging solutions made using low-carbon technology and environmentally friendly materials and processes.

He says some films and foils incorporate the absolute best in sophisticated optical technology [while] eliminating the need to transfer  manchesterdaily components from country to country to save transportation costs and related carbon emissions.

Brand Upgrades

According to Dunn, holography can give commercial packaging a premium appeal, which is why more firms are using holographic films and foils.

Holographic film innovation is suitable for a wide variety of adaptable eye-catching applications, expanding the innovative visual  yoursnews options for packaging and print designers to strengthen brand identity and revitalize mature or fading designs.